Day 2 – MarketingSherpa Email Summit – Offers
Richard on his last day at the Email Summit: I’m just really beginning to notice how crowded it is here at the MarketingSherpa Email Summit here in Miami. There are hundreds and hundreds of people. I...
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Effective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see...
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The Results Are in! Takeaways from VR Email Tests: Offer Edition
We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up...
View ArticleClik here to view.
Email Testing 1,2,3 – How to Get an A+
When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. However,...
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7 Email Testing & Delivery Tools for a Biz on a Budget
You hear so many rumors about what you can or can’t include in your email if you don’t want it to land in spam. But a lot of those are exactly that, rumors. Using an ESP, like VerticalResponse, is an...
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VR Email Tests That Could Boost Your Results, Too
Here at VerticalResponse, our marketing team has a motto, “Don’t Guess, Test.” Testing is crucial to anyone’s marketing success. Finding the right subject lines, formats, images, templates, wording and...
View ArticleClik here to view.
3 Ways to Improve Your Emails Through A/B Split Testing
There isn’t one right way to compose, design and send an email marketing campaign. The success of a single email can depend on everything from the time of day you send, to the colors you choose for...
View ArticleWant Better Results? Conduct These 4 Email Tests
What’s the secret to a successful email? Testing, of course! We’re big proponents of testing, or A/B testing as we call it in the industry. Why? Because it allows you to test whether aspects of an...
View ArticleEffective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see...
View ArticleThe Results Are in! Takeaways from VR Email Tests: Offer Edition
We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up...
View ArticleClik here to view.
Email Testing 1,2,3 – How to Get an A+
When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. However,...
View ArticleClik here to view.
VR Email Tests That Could Boost Your Results, Too
Here at VerticalResponse, our marketing team has a motto, “Don’t Guess, Test.” Testing is crucial to anyone’s marketing success. Finding the right subject lines, formats, images, templates, wording and...
View ArticleClik here to view.
3 Ways to Improve Your Emails Through A/B Split Testing
There isn’t one right way to compose, design and send an email marketing campaign. The success of a single email can depend on everything from the time of day you send, to the colors you choose for...
View ArticleWant Better Results? Conduct These 4 Email Tests
What’s the secret to a successful email? Testing, of course! We’re big proponents of testing, or A/B testing as we call it in the industry. Why? Because it allows you to test whether aspects of an...
View Article
